Embrace Your Inner Fashionista At Berlin’s Fashion Week

That’s right, lovers of fashion and designer clothes will want to flock to the capital city of Berlin this week.

Starting on January 18th and culminating on January 23rd, an army of fashionistas will descend on various venues throughout the city and show off the latest in chic-ness. This event has been held twice a year since its premiere in 2007.

Fashion Week is sponsored by the very German Mercedes-Benz company, who are putting on a series of show that are certain to delight the fashion lovers of the world. If you’re hoping to make an appearance at this very trendy event, don’t leave until you’ve perused the Fashion Week web site.

Bread and Butter will be held at the historic but now-closed Templehof Airport in Berlin’s south-central borough of Templehof-Schöneberg. This trade fair will be open for just part of the week, from January 19 to January 21. The highlights of this show will include urban and street wear for those who want to check out the latest trends.

Find out all the latest in details and special events at, um, the Bread and Butter web site. :-)

Unfortunately, this exclusive show is not for the general public. You’ll have to show your credentials as a wholesaler, agency or journalist before you’re allowed inside!

TheKey.To Conspiracy is another of the week’s highlights. 2011 is putting the spotlight on eco-fashion, and this show will let you browse some of the environmentally-conscious fashions. You’ll still find trendy and chic clothes here, from urban fashion to kids wear to avant-garde.

The difference is that each item will have a “sustainability check” that lets its viewers know that the materials, production and distribution are held to high ecological standards. And there’s no need for a special pass at this show. Just come on January 22 for Public Day and take part in all the eco-fashion fun.

This event is also held at Templehof.

And fashion isn’t the only fun that you’ll find in Berlin during Fashion Week. There is a flurry of other side-events happening simultaneously to ensure that not a minute of your time here is boring. Take in some relaxation with the “Sunrise Yoga with Reflection” in the morning hours on Wednesday and Thursday.

There’s also a tribute to that 1950s fashion and rebellious icon, James Dean. Fashion Rock Night will feature the musical stylings of Iron Fist and Elf Craft from the night of Thursday, January 20 to the wee hours of the next morning.

As you can see, from the showrooms to the after-parties, Berlin Fashion Week will not let you leave disappointed. :-)

—Marcus