Germany’s BAMBI Marks A Solid Gold Achievement
While Bambi might remind you of a certain cartoon character by Disney, in Germany a BAMBI does not live in the forest. If you have one, it lives in a place of honor in your home or is on display at your office. The solid gold fawn represents a pinnacle of personal achievement.
The BAMBI Award may not be well known in the U.S., but in the world of European and international entertainment it is better known than the Oscars or the Grammy’s. In Germany, surveys have shown that 94% of the population is aware of the award — and I’m assuming the other 6% are still babies (who were left unasked… ;-).
The BAMBIs are simply that big.
Created in 1948, the award originally honored movie stars. Over the years, it has evolved to glorify all facets of media entertainment as well as global achievements and excellence in general categories.
Despite the versatility of the categories, the criteria remains strict: You must be extremely popular in your category. Also, award winners are those who “with vision and creativity who affected and inspired the German public” for that year.
The award winners are selected exclusively by Hubert Burda Media, the largest print media group in Germany (they run more than 60% of the magazines). The exclusivity and the limited award categories makes the prize truly treasured.
The 2009 and 2010 BAMBI awards will be presented in Potsdam, at the Babelsberg Film Studio Park. This park is the world’s oldest studio grounds and a very prestigious one, having shot movies with everyone from Marlene Dietrich to Tom Cruise and Matt Damon.
The ceremony tomorrow, November 26th, will be a glittering celebrity event, as it is every year. More than 6 million Germans tune in to watch annually, and the event is carried on most major networks along with Deutsche Welle.
Attending is the place to see and be seen for the fall, so everyone who is anyone will be out on the red carpets, hoping to be noticed and wishing to win a BAMBI of their very own.
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